All revenue is not created equal
Revenue growth hides margin erosion. Cost2Serve exposes it.
Cost2Serve helps SaaS finance leaders understand the true cost-to-serve of every customer by uncovering implementation, activation, support, and operational costs that traditional reporting ignores. Purpose-built for SaaS businesses with recurring revenue, complex support models, and high-growth customer segments.
What Cost2Serve actually does
Cost2Serve helps finance leaders understand which customers create value and which quietly erode margin.
- Calculates true customer-level profitability by accounting for onboarding, support, payment, and operational costs that sit outside traditional financial reporting.
- Surfaces margin erosion hidden by revenue growth, showing where high-growth or “strategic” accounts are actually unprofitable over time.
- Creates a defensible cost-to-serve model finance teams can use for pricing, segmentation, investment decisions, and board-level discussions.
- Highlights where to act, whether that means repricing, changing service levels, improving processes, or walking away from bad revenue.
Start a cost-to-serve analysis
Share a bit about your business and what prompted your interest. We’ll review and let you know whether a cost-to-serve analysis makes sense.
About the founder
Cost2Serve was founded by Nick Rand, a finance and operations leader with deep experience in B2B SaaS, payments, and customer operations.
Over the course of his career, Nick has worked closely with CFOs, finance teams, and operating leaders to understand the real drivers of customer profitability, particularly in high-growth environments where revenue expansion can mask margin erosion.
Cost2Serve grew out of firsthand experience building and operating cost-to-serve models inside scaling businesses, where traditional financial reporting failed to capture the full cost of onboarding, supporting, and servicing customers. The goal is simple: give finance leaders a clear, defensible view of which customers create value and which quietly destroy it.
Based in Boston.